About the Digital Marketing Lead Position
Verndale is seeking a dynamic Digital Marketing Lead to join its growing practice. Reporting to the Director of Digital Marketing, the Digital Marketing Lead is the trusted partner to our clients – providing strategic recommendations that unlock improved performance to help clients meet and exceed their business goals. Areas of expertise should include marketing automation, demand generation, paid and organic search, inbound marketing, experimentation, personalization, tag management, and data analytics. The right-fit candidate is a player-coach; able to both be the strategic lead, and the hands-on resource to get the job done.
The Digital Marketing Lead exists in a matrix role - as both the Senior Digital Marketer within a practice group, and as part of the Digital Marketing Team within the Digital Experience Department.
Consult with clients to develop and execute digital marketing strategies that align with their business goals and objectives
Work with engineering and design teams to implement digital marketing campaigns and customizations according to client needs
Plan and execute client workshops to uncover opportunity, clarify data and drive consensus
Develop and implement personalization scenarios within multiple content management systems (mainly Sitecore and Episerver)
Execute A/B and multivariate tests and apply to D/UX decisions
Collaborate on development of multi-year roadmaps that bolster our clients’ digital maturity over time
Understand and manage paid search campaigns, marketing automation, social media marketing, and other inbound marketing tactics
Produce reports that measure performance and provide strategic recommendations
Experience with commercial CMS/DXP platforms including Sitecore and Optimizely/Episerver is strongly preferred
3-5 years of experience in technical marketing platforms (i.e. marketing automation, SEO tool/platforms, social media marketing, pay-per-click advertising, CRM, business intelligence, tag management platforms such as Google Tag Manager, Tealium, Omniture, etc.)
Have knowledge or experience in digital analytics with platforms that include Google Analytics, Adobe Analytics, WebTrends, etc
Know how to connect the dots between the marketing channel that brought someone to a site, how that user should be able to move through the site, and how user information can be captured or re-engaged with other marketing efforts all in tandem with what occurs on the site (personalization for users, conversion funnels by user type, recapture of lost users, etc)
Know how to determine if a platform is performing properly to collect user data, how to analyze the information, how to extrapolate the information, how to present the information, and how to connect all the pieces of a story for better optimization moving forward
Ten great reasons to work for Verndale * We are a rapidly growing company that is just as scrappy and entrepreneurial today as when we were founded in 1998.