DIGITAL MARKETING MANAGER

International Staffing Consultants

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Job Information

Digital Marketing Manager Qualifications/Skills:

Analytically driven, able to quantify goals and results.

Highly creative with experience in identifying target audiences and devising digital campaigns that engage, inform, and motivate

Creating and maintaining client relationships

Coaching and subordinate involvement

Managing processes

Self-motivated yet customer-focused

Proficient in marketing research and statistical analysis

Able to develop budgets

Familiar with financial planning and strategy

Education, Experience, and Licensing Requirements:

Bachelor's or master's degree in marketing or a related field

Proven working experience in digital marketing, particularly within the industry

Demonstrable experience leading and managing SEO/SEM, marketing database, email, social media, and/or display advertising campaigns

Experience in optimizing landing pages and user funnels

Experience with A/B and multivariate experiments

Solid knowledge of website and marketing analytics tools (e.g., Google Analytics, NetInsight, Omniture, WebTrends, SEMRush, etc.)

Working knowledge of ad serving tools

Experience in setting up and optimizing PPC campaigns on all major search engines

Working knowledge of HTML, CSS, and JavaScript development and constraints

International Staffing Consultants