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The Market Research Analyst will provide research and analytics for decision-support to our internal and external clients. Using survey based research along with developing technologies as a tool to collect, analyze, develop, and deliver information, the Analyst helps clients define survey objectives, design the study and synthesize data for easy consumption.
The Analyst will maintain data integrity, use a variety of analytic techniques to understand data and relay the survey results to the project team. This position is responsible for ensuring that project deliverables address client objectives and accurately present findings in a clear, concise, and compelling manner. The ideal candidate will turn complex data into actionable insights for the sales, marketing, and corporate teams.
The Research Analyst will be responsible for overseeing the research process and will:
Participate in study design with project team and/or clients
Project manage both internal and third-party studies (e.g. measurement feasibility, questionnaire design, asset tagging, recruitment management/troubleshooting, and delivery of results)
Demonstrate understanding of survey sampling methods, their impact, and use
Write and format questionnaires using preferred questionnaire writing processes
Monitor the quality of the data and discard non-qualified respondents (set and apply criteria)
Perform phases of the data analysis plan using necessary tools with guidance from experienced team members
Analyze research results, create visual charts, and write meaningful narratives that effectively convey the implications of the data
Simultaneously manage multiple research programs
Monitor field progress, liaise with survey programmer/field coordinator to troubleshoot
Deliver insightful and meaningful analytics to internal and external clients
Ensure sound and rigorous survey measurement in accordance with market research standards
Bachelor's Degree in Marketing or equivalent, Masters/MBA+ or equivalent experience a plus
Minimum 1+ years (including total paid/unpaid internship and/or co-op experience) in digital and/or traditional market research
CPG/OTC/Pharma, research supplier, agency experience preferred
Experience with a broad range of research methodologies, preferably ad effectiveness/brand lift research
Basic questionnaire design and understanding of survey logic
Familiarity with third-party market research vendors (e.g. comScore, Kantar)
Strategic thinker who is also willing to roll up sleeves and understand the details
Strong organizational skills and attention to detail
Planning, prioritization, and time management excellence
Proactive, especially in pushing for new opportunities, approaches, and ideas
Keenly focused on action and solutions; thriving with deep critical thinking and analysis
Resourceful, flexible, and adaptable, strong ability to pivot when the need arises
Tools: Microsoft Office, SPSS, Survey Programming Tools. Tableau a plus