Job summary As cloud technologies continue to transform businesses, skilled individuals are in high demand. At AWS Training and Certification, we are passionate about revolutionizing the way people advance their cloud skills and careers. We are seeking a Senior Product Marketing Manager to drive awareness and adoption of new products in digital training applications and content.
As the Senior Product Marketing Manager, you help define the product marketing strategy for our newest digital training products at a global level. You develop a deep understanding of our customers - who are they, how they buy, and why they buy. You work with product management to deliver a seamless user experience and compelling training content. You use customer insights and evidence to develop positioning and messaging that resonates with our target audiences. You collaborate with product, sales, marketing, and project management to develop and execute marketing plans that grow the number of individuals trained. You partner with sales enablement teams to articulate the value of our solutions to prospects and existing customers.
To be successful in this role, you have demonstrated experience in driving results on a new or current product, have an interest in tech launches and development, and want to improve the user experience. You are unafraid to build from scratch, comfortable with ambiguity in a changing environment, and overcome obstacles to deliver results. You seek data to prove what's working and what isn't.
This is a visible position that will interact at all levels of the company. You will be joining a highly collaborative team focused on delivering significant impact on the way learners and organizations acquire the cloud skills they need for digital transformation.
Role is virtual and preference is to be near Amazon/AWS U.S corporate office. Relocation offered from within the US only to these locations.
Key job responsibilities
Conduct customer research to inform marketing deliverables and influence the product roadmap.
Identify the target audience, buyer personas, and buyer journeys for your product offerings.
Collaborate with product teams to distill features and benefits of major launches into positioning and messaging.
Engage with marketing teams to develop marketing launch strategies and focused marketing programs that drive product adoption and usage.
Develop core go-to-market information for your product offerings, as well as presentations, customer stories, videos, and webpages.
Work effectively across the organization with groups such as product management, marketing, sales, and project management teams to achieve joint business goals.
About the team Inclusive Team Culture Here at AWS, we embrace our differences. We are committed to furthering our culture of inclusion. We have ten employee-led affinity groups, reaching 40,000 employees in over 190 chapters globally. We have innovative benefit offerings, and host annual and ongoing learning experiences, including our Conversations on Race and Ethnicity (CORE) and AmazeCon (gender diversity) conferences. Amazon's culture of inclusion is reinforced within our 16 Leadership Principles, which remind team members to seek diverse perspectives, learn and be curious, and earn trust.
Work/Life Balance Our team puts a high value on work-life balance. It isn't about how many hours you spend at home or at work; it's about the flow you establish that brings energy to both parts of your life. We believe striking the right balance between your personal and professional life is critical to life-long happiness and fulfillment. We offer flexibility in working hours and encourage you to find your own balance between your work and personal lives.
Mentorship & Career Growth Our team is dedicated to supporting new members. We have a broad mix of experience levels and tenures, and we're building an environment that celebrates knowledge sharing and mentorship. We care about your career growth and strive to assign projects based on what will help each team member develop into a better-rounded professional and enable them to take on more complex tasks in the future
7+ years of marketing experience
A Bachelor's degree in marketing, business, technology, or relevant field of study OR 7+ years relevant industry experience in marketing of technical products
Demonstrated ability in launching and growing innovative technology products
5+ years experience in product marketing
5+ years demonstrated track record in crafting positioning, messaging, and marketing content
Experience in IT training and certification, e-commerce, digital products, software as a service, and/or subscription products
Experience leading cross-functional teams globally to achieve business goals
Superior communication and analytical skills, including ability to identify and solve ambiguous problems
High attention to detail and ability to manage multiple, competing priorities simultaneously
An entrepreneurial drive, track record of trying new things and an ability to bring others along
Strong analytic and quantitative skills - ability to use data to develop and measure marketing programs
The base pay range for this position in Colorado is $142,800 - $193,199 per year; however, base pay offered may vary depending on job-related knowledge, skills, and experience. A sign-on bonus and restricted stock units may be provided as part of the compensation package, in addition to a full range of medical, financial, and/or other benefits, dependent on the position offered. This information is provided per the Colorado Equal Pay Act. Base pay information is based on market location. Applicants should apply via Amazon's internal or external careers site.
Pursuant to the San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Pursuant to the Los Angeles Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.
Amazon is committed to a diverse and inclusive workplace. Amazon is an equal opportunity employer and does not discriminate on the basis of race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation, please visit https://www.amazon.jobs/en/disability/us.